F5’s Look Ahead

I’ve always admired how F5 Networks built its business. Against what seemed heavy odds at the time, F5 took the fight to Cisco Systems and established market leadership in load balancing, which subsequently morphed into market leadership in application delivery controllers (ADC).

F5 now talks about its “Intelligent Services Platform,” which “connects any user, anywhere, from any device to the best application resources, independent of infrastructure.”

To be sure, as various permutations of cloud computing take hold and mobile devices proliferate, the market is shifting, and F5 is attempting to move with it. To get a feel for how F5 sees the world, where it sees things going, and how it intends to meet new challenges, you might want to have a look at a 211-slide (yes, that many) presentation that company executives made to analysts and investors yesterday. 

By its nature, the presentation is mostly high-level stuff, but it offers interesting nuggets on markets, products, technologies, and partnerships.  

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Dell Makes Enterprise Moves, Confronts Dilemma

Dell reported its third-quarter earnings yesterday, and reactions to the news generally made for grim reading. The company cannot help but know that it faces a serious dilemma: It must continue an aggressive shift into enterprise solutions while propping up a punch-drunk personal-computer business that is staggered, bloody, and all but beaten.

The word “dilemma” is particularly appropriate in this context. The definition of dilemma is “a situation in which a difficult choice has to be made between two or more alternatives, especially equally undesirable ones.” 

Hard Choices

Dell seems too attached to the PC to give it up, but in the unlikely event that Dell chose to kick to the commoditized box to the curb, it would surrender a large, though diminishing, pool of low-margin revenue. The market would react adversely, particularly if Dell were not able to accelerate growth in other areas.  

While Dell is growing its revenue in servers and networking, especially the latter, those numbers aren’t rising fast enough to compensate for erosion in what Dell calls “mobility” and “desktop.” What’s more, Dell’s storage business has gone into a funk, with “Dell-owned IP storage revenue” down 3% on a year-to-year basis.

Increased Enterprise Focus

To its credit, Dell seems to recognize that it needs to pull out all the stops. It continues to make acquisitions, most of them related to software, designed bolster its enterprise-solutions profile. Today, in fact, it announced the acquisition of Gale Technologies, and it also announced that Dario Zamarian, a former Cisco executive who has been serving as VP and GM of Dell Networking, has become vice president and general manager of  the newly formed Dell Enterprise Systems & Solutions, “focused on the delivery of converged and enterprise workload topologies and solutions.” Zamarian will report to former HP executive Marius Haas, president of Dell Enterprise Solutions Group. 

Zamarian’s former role as VP and GM of Dell Networking will be assumed by Tom Burns, who comes directly from Alcatel-Lucent, where he served as president of that company’s Enterprise Products Group, which included voice, unified communications, networking, and security solutions.

Dell has the cash to make other acquisitions to strengthen its hand in private and hybrid clouds, and we should expect it to do so.  The company would have more cash to make those moves if it were to divest its PC business, but Dell doesn’t seem willing to bite that bullet. 

That would be a difficult move to make — wiping out substantial revenue while eliminating a piece of the business that is a vestigial piece of Dell’s identity — but half measures aren’t in Dell’s long-term interests.  It needs to be all-in on the enterprise, and I think also needs to adopt a software mindset. As long as the PC business is around, I suspect Dell won’t be able to fully and properly make that transition. 

On Network Engineers and Industry Eccentrics

On Network Engineers

Alan Cohen, former marketing VP at Nicira Networks (until just after it was acquired by VMware), wrote an engrossing piece on the rise and fall of “human IT middleware.” His article deals broadly with how system and network administrators are being displaced by software developers in an IT hierarchy reordered by datacenter virtualization, automation, and cloud computing.

Previously, the future of the networking professional has been discussed and debated in a number of forums. In early 2011, back in the veritable dark ages before the ascent of software-defined networking (SDN), Ziyad Basheer, writing at Greg Ferro’s EtherealMind, wondered about how automation tools would affect network administrators. In June of this year, Derick Winkworth (aka CloudToad), in his last column at Packet Pushers before he joined Juniper Networks, opined on the rise of network-systems engineers. 

Also at Packet Pushers, Ethan Banks subsequently argued that network engineers could survive the onslaught of SDN if they could adapt and master new skills, such as virtualization and network programmability.  Ivan Pepelnjak, though he sounded a more skeptical note on SDN, made a similar point with the aid of his “magic graphs.” 

Regardless of when SDN conquers the enterprise, the consensus is that now is  not the time for complacency. The message: Never stop learning, never stop evolving, and stay apprised of relevant developments. 

On Industry Eccentrics 

Another story this week led me to take a different stroll down memory lane. As I read about the truly bizarre case of John McAfee, recounted in news articles and in recollections of those who knew him, I was reminded of notable eccentrics in the networking industry.

Some of you wizened industry veterans might recall Cabletron Systems, from which Enterasys was derived, run in its idiosyncratic heyday by founders Bob Levine and Craig Benson.   There’s an old Inc. article from 1991, still available online, that captures some of the madness that was Cabletron. Here’s a snippet on Levine: 

He is, after all, prone to excess. Want to know how Levine has spent his newfound wealth? He bought a tank. A real one, with a howitzer on top and turrets that spin around. Last summer, for kicks, he chased a pizza-delivery boy, and the following day while “four-wheeling in the woods,” he ran smack into a tree. He emerged with one less tooth and a concussion. The buddy with him got 17 stitches. Levine also owns 15 guns, which he has, on occasion, used to shoot up his own sprinkler system. His 67-foot Hatteras is named Soldier of Fortune. Some people swear they’ve seen the magazine of the same name lying on his desk. “I’m not a mercenary or anything,” he says with a smile. “But if business ever goes bad. . . . “

Here’s an excerpt from the same article on Benson, who later served as Governor of New Hampshire: 

Last summer Benson joined 40 employees for a Sunday boat trip. Afterward he ordered two of them fired immediately. One had not even started yet. “I hated him,” says Benson, who was eventually persuaded to give the new hire a chance. At sales meetings, reports Kenneth Levine, it’s standard to conduct private polls on who will go next.

You cannot make this stuff up. Well, I couldn’t.

Lest you think networking’s only colorful characters were Cabletron’s dynamic duo, I’d like to reference Henry T. Nicholas III, Broadcom’s founder and former CEO. He even had a Vanity Fair article written about him, though ultimately the lurid charges against Nicholas were dropped.

Big Switch Emphasizes Ecosystem, Channel

Big Switch Networks made the news very early today — one article was posted precisely at midnight ET — with an announcement of general availability of its SDN controller, two applications that run on it, and an ecosystem of partners.

Customers also are in the picture, though it wasn’t made explicit in the Big Switch press release whether Fidelity Investments and Goldman Sachs are running Big Switch’s products in production networks.  In a Network World article, however, Jim Duffy writes that Fidelity and Goldman Sachs are “production customers for the Big Switch Open SDN product suite.” 

Controller, Applications, Ecosystem

The company’s announced products, encompassed within its Open Software Defined Networking architecture, feature the Big Network Controller, a proprietary version of the open-source Floodlight controller, and the two aforementioned applications. An SDN controller without applications is like, well, an operating system without applications. Accordingly, Big Switch has introduced Big Virtual Switch, an application for network virtualization, and Big Tap, a unified network monitoring application. 

Big Virtual Switch is the company’s answer to Nicira’s Network Virtualization Platform (NVP).  Big Switch says the product supports up to 32,000 virtual-network segments and can be integrated with cloud-management platforms such as OpenStack (Quantum), CloudStack, Microsoft System Center, and VMware vCenter.  As Big Switch illustrates on its website, Big Virtual Switch can be deployed on Big Network Controller in pure overlay networks, in pure OpenFlow networks, and in hybrid network-virtualization environments.  

According to the company, Big Virtual Switch can deliver significant CAPEX and OPEX benefits. A graphical figure — tagged Economics of Big Virtual Switch — included in a product data sheet claims the company’s L2/L3 network virtualization facilitates “up to 50% more VMs per rack” and delivers CAPEX savings of $500,000 per rack annually and OPEX savings of $30,000 per rack annually. For those estimates, Big Switch assumes a rack size of 40 servers and suggests savings can be accrued across severs, operating-system instances, storage, networking, and operations. 

Strategies in Flux

Big Virtual Switch and Big Tap are essential SDN applications, but the company’s ultimate success in the marketplace will turn on the support its Big Network Controller receives from third-party vendors. Big Switch is aware of its external dependencies, which is why it has placed so much emphasis on its ecosystem, which it says includes A10 Networks, Arista Networks, Broadcom, Brocade, Canonical, Cariden Technologies, Citrix, Cloudscaling, Coraid, Dell, Endace, Extreme Networks, F5 Networks, Fortinet, Gigamon, Infoblox, Juniper Networks, Mellanox Technologies, Microsoft, Mirantis, Nebula, Palo Alto Networks, Piston Cloud Computing, Radware, StackOps, ThreatSTOP, and vArmour. The Big Switch press release includes an appendix of “supporting quotes” from those companies, but the company will require more than lip service from its ecosystem. 

Some companies will find that their interests are well aligned with those of Big Switch, but others are likely to be less motivated to put energy and resources into Big Switch’s SDN platform.  If you consider the vendor names listed above, you might deduce that the SDN strategies of more than a few are in flux. Some are considering whether to offer SDN controllers of their own. Even those who have no controller aspirations might be disinclined to bet too heavily or too early on a controller platform. They’ll follow the customers and the money. 

A growing number of commercial controllers are on the market (VMware/Nicira, NEC, and Big Switch) or have been announced as coming to market (IBM, HP, Cisco). Others will follow. Loyalties will shift as controller fortunes wax and wane. 

Courting the Channel 

With that in mind, Big Switch is seeking to enlist channel partners as well as technology partners. In a CRN article, we learn that Big Switch “has begun to recruit systems integrator and data center infrastructure-focused solution providers that can consult and design network architecture using Big Switch software and products from a galaxy of ecosystem partners.” In fact, Big Switch wants all its commercial sales to go through channel partners. 

In the CRN piece, Dave Butler, VP of sales at Big Switch, is candid about the symbiotic relationship the company desires from partners:

“None of our products work well alone in a data center — this is a very rigorous and rich ecosystem of partners. We’ll pay a finder’s fee to anyone who brings the right opportunity to us, but we’re not really a product sale. We need the integrators that can create a bundled solution, because that’s what makes the difference.”

. . . . “We bring them (partners) in as the specialist, and they have probably a greater touch than we might. We are not taking deals direct. Then, you have to do all the work by yourself. This is a perfect solution for their services and expertise. And, they can make money with us.”

Needs a Little Help from Its Friends

The plan is clear. Big Switch’s vendor ecosystem is meant to attract channel partners that already are selling those vendors’ products and are interested in expanding into SDN solutions. The channel partners, including SIs and datacenter-solution providers, will then bring Big Switch’s SDN platform to customers, with whom they have existing relationships. 

In theory, it all coheres. Big Switch knows it can’t go it alone against industry giants. It knows it needs more than a little help from its friends in the vendor community and the channel. 

For Big Switch, the vendor ecosystem expedites channel recruitment, and an effective channel accelerates exposure to customers. Big Switch has to move fast and demonstrate staying power. The controller race is far from over. 

Questioning SDN Cynicism

A few months ago, I noticed that the networking cognoscenti were becoming jaded about software-defined networking (SDN). To be fair, the networking cognoscenti can skew toward disgruntlement, so it was no surprise to see this restive bunch cast a jaundiced eye toward networking’s greatest, latest hope.

I consider myself among the skeptical and wary, always cognizant that vendors can be inclined to advance a self-serving agenda that sometimes is designed to satisfy their own near-term interests over the long-term objectives of their customers. That works particularly well when the vendors can trick the customers into believing that they’re actually looking out for them. As our ancient forebears knew, caveat emptor was more than a catchphrase.

Asking Why

All of which brings me to a puzzling aspect of the current disaffection with SDN, expressed most recently in a highly readable and strongly recommended post by Ethan Banks of PacketPushers fame. My question, which I put to Banks to and to everyone else for whom SDN has become an annoyance, is simple: Are you really upset with SDN, or are you actually frustrated with the way the term has been used and abused by the vendor community?

It’s not an academic or an idle question.

One should remember that SDN, properly defined and understood, is a creation of a customer-centric consortium, the Open Networking Foundation (ONF), not a marketing or technical construct espoused by a given networking vendor or even by a group of vendors. If the term “SDN” is being bastardized and demeaned, it is not the ONF that is doing it. More directly, if the term is being cheapened, the devaluation is occurring at the hands of vendors.

But why? There are at least two possibilities. One is that certain networking vendors want to exploit the positive connotations, the afterglow, that surrounded software-defined networking (SDN). According to this theory, the damage they’re inflicting to the SDN brand is unintentional and ironic: They wanted to ride SDN’s relatively pristine coattails, not pull it into a seedy gutter of disrepute. I would be inclined to accept this theory if vendors adopted SDN definitions that accorded with that of the ONF, but. for the most part, that’s not what’s happened.

Agents Provocateurs: Back in Action 

Instead, vendors typically recast SDN in forms that correspond with product roadmaps and company-specific strategic objectives.  The result has been market confusion and cynicism, understandably so. When a term is spun to mean practically anything to anyone, it risks losing its specificity and its relevance.

Allow me suggest that at least a few vendors would be neither inconvenienced nor unduly troubled to see SDN’s identity fractured and splintered like a broken mirror.  It would not be the first time that fear, uncertainty, and doubt were deployed as agents provocateurs in a commercial context.

Nonetheless, coming back to my question above, I would counsel that we think carefully about whether our annoyance is really with SDN or with the way the term “SDN” is being manipulated and distorted by the vendor community.

As always, it is helpful to diagnose not only what is happening, but to try to understand why it is happening, too.

Between What Is and What Will Be

I have refrained from writing about recent developments in software-defined networking (SDN) and in the larger realm of what VMware, now hosting VMworld in San Francisco, calls the  “software-defined data center” (SDDC).

My reticence hasn’t resulted from indifference or from hype fatigue — in fact, these technologies do not possess the jaundiced connotations of “hype” — but from a realization that we’ve entered a period of confusion, deception, misdirection, and murk.  Amidst the tumult, my single, independent voice — though resplendent in its dulcet tones — would be overwhelmed or forgotten.

Choppy Transition

We’re in the midst of a choppy transitional period. Where we’ve been is behind us, where we’re going is ahead of us, and where we find ourselves today is between the two. So-called legacy vendors, in both networking and compute hardware, are trying to slow progress toward the future, which will involve the primacy of software and services and related business models. There will be virtualized infrastructure, but not necessarily converged infrastructure, which is predicated on the development and sale of proprietary hardware by a single vendor or by an exclusive club of vendors.

Obviously, there still will be hardware. You can’t run software without server hardware, and you can’t run a network without physical infrastructure. But the purpose and role of that hardware will change. The closed box will be replaced by an open one, not because of any idealism or panglossian optimism, but because of economic, operational, and technological imperatives that first are remaking the largest of public-cloud data centers and soon will stretch into private clouds at large enterprises.

No Wishful Thinking

After all, the driving purpose of the Open Networking Foundation (ONF) involved shifting the balance of power into the hands of customers, who had their own business and operational priorities to address. Where legacy networking failed them, SDN provided a way forward, saving money on capital expenditures and operational costs while also providing flexibility and responsiveness to changing business and technology requirements.

The same is true for the software-defined data center, where SDN will play a role in creating a fluid pool of virtualized infrastructure that can be utilized to optimal business benefit. What’s important to note is that this development will not be restricted to the public cloud-service providers, including all the big names at the top of the ONF power structure. VMware, which coined software-defined data center, is aiming directly for the private cloud, as Greg Ferro mentioned in his analysis of VMware’s acquisition of Nicira Networks.

Fighting Inevitability

Still, it hasn’t happened yet, even though it will happen. Senior staff and executives at the incumbent vendors know what’s happening, they know that they’re fighting against an inevitability, but fight it they must. Their organizations aren’t built to go with this flow, so they will resist it.

That’s where we find ourselves. The signal-to-noise ratio isn’t great. It’s a time marked by disruption and turmoil. The dust and smoke will clear, though. We can see which way the wind is blowing.

Network-Virtualization Startup PLUMgrid Announces Funding, Reveals Little

Admit it, you thought I’d lost interest in software-defined networking (SDN), didn’t you?

But you know that couldn’t be true. I’m still interested in SDN and how it facilitates network virtualization, network programmability, and what the empire-building folks at EMC/VMware are billing as the software-defined data center, which obviously encompasses more than just networking.

Game On

Apparently I’m not the only one who retains an abiding interest in SDN. In the immediate wake of VMware’s headline-grabbing acquisition of network-virtualization startup Nicira Networks, entrepreneurs and venture capitalists want us to know that the game has just begun.

Last week, for example, we learned that PLUMgrid, a network-virtualization startup in the irritatingly opaque state of development known as stealth mode, has raised $10.7 million in first-round funding led by moneybags VCs U.S. Venture Partners (USVP) and Hummer Winblad Venture Partners. USVP’s Chris Rust and Hummer Winblad’s Lars Leckie have joined PLUMgrid’s board of directors. You can learn more about the individual board members and the company’s executive team, which includes former Cisco employees who were involved in the networking giant’s early dalliance with OpenFlow a few years ago, by perusing the biographies on the PLUMgrid website.

Looking for Clues 

But don’t expect the website to provide a helpful description of the products and technologies that PLUMgrid is developing, apparently in consultation with prospective early customers. We’ll have to wait until the end of this year, or early next year, for PLUMgrid to disclose and discuss its products.

For now, what we get is a game of technology charades, in which PLUMgrid executives, including CEO Awais Nemat, drop hints about what the company might be doing and their media interlocutors then guess at what it all means. It’s amusing at times, but it’s not illuminating.

At SDNCentral, Matt Palmer surmises that PLUMgrid might be playing in “the service orchestration arena for both physical and virtual networks.” In an article written by Jim Duffy at Network World, we learn that PLUMgrid sees its technology as having applicability beyond the parameters of network virtualization. In the same article, PLUMgrid’s Nemat expresses reservations about OpenFlow. To wit:

 “It is a great concept (of decoupling the control plane for the data plane) but it is a demonstration of a concept. Is OpenFlow the right architecture for that separation? That remains to be seen.”

More to Come

That observation is somewhat reminiscent of what Scott Schenker, Nicira co-founder and chief scientist and a professor in the Electrical Engineering and Computer Science Department at the University of California at Berkeley, had to say about OpenFlow last year. (Shenker also is a co-founder and officer of the Open Networking Foundation, a champion and leading proponent of OpenFlow.)

What we know for certain about PLUMgrid is that it is based in Sunnyvale, Calif., and plans to sell its network-virtualization software to businesses that manage physical, virtual, and cloud data centers. In a few months, perhaps before the end of the year, we’ll know more.

Xsigo: Hardware Play for Oracle, Not SDN

When I wrote about Xsigo earlier this year, I noted that many saw Oracle as a potential acquirer of the I/O virtualization vendor. Yesterday morning, Oracle made those observers look prescient, pulling the trigger on a transaction of undisclosed value.

Chris Mellor at The Register calculates that Oracle might have paid about $800 million for Xsigo, but we don’t know. What we do know is that Xsigo’s financial backers were looking for an exit. We also know that Oracle was willing to accommodate it.

For the Love of InfiniBand, It’s Not SDN

Some think Oracle bought a software-defined networking (SDN) company. I was shocked at how many journalists and pundits repeated the mantra that Oracle had moved into SDN with its Xsigo acquisition. That is not right, folks, and knowledgeable observers have tried to rectify that misconception.

I’ve gotten over a killer flu, and I have a residual sinus headache that sours my usually sunny disposition, so I’m no mood to deliver a remedial primer on the fundamentals of SDN. Suffice it to say, readers of this forum and those familiar with the pronouncements of the ONF will understand that what Xsigo does, namely I/O virtualization, is not SDN.  That is not to say that what Xsigo does is not valuable, perhaps especially to Oracle. Nonetheless, it is not SDN.

Incidentally, I have seen a few commentators throwing stones at the Oracle marketing department for depicting Xsigo as an SDN player, comparing it to Nicira Networks, which VMware is in the process of acquiring for a princely sum of $1.26 billion. It’s probably true that Oracle’s marketing mavens are trying to gild their new lily by covering it with splashes of SDN gold, but, truth be told, the marketing team at Xsigo began dressing their company in SDN garb earlier this year, when it became increasingly clear that SDN was a lot more than an ephemeral science project involving OpenFlow and boffins in lab coats.

Why Confuse? It’ll be Obvious Soon Enough

At Network Computing, Howard Marks tries to get everybody onside. I encourage you to read his piece in its entirety, because it provides some helpful background and context, but his superbly understated money quote is this one: “I’ve long been intrigued by the concept of I/O virtualization, but I think calling it software-defined networking is a stretch.”

In this industry, words are stretched and twisted like origami until we can no longer recognize their meaning. The result, more often than not, is befuddlement and confusion, as we witnessed yesterday, an outcome that really doesn’t help anybody. In fact, I would argue that Oracle and Xsigo have done themselves a disservice by playing the SDN card.

As Marks points out, “Xsigo’s use of InfiniBand is a good fit with Oracle’s Exadata and other clustered solutions.” What’s more, Matt Palmer, who notes that Xsigo is “not really an SDN acquisition,” also writes that “Oracle is the perfect home for Xsigo.” Palmer makes the salient point that Xsigo is essentially a hardware play for Oracle, one that aligns with Oracle’s hardware-centric approaches to compute and storage.

Oracle: More Like Cisco Than Like VMWare

Oracle could have explained its strategy and detailed the synergies between Xsigo and its family of hardware-engineered “Exasystems” (Exadata and Exalogic) —  and, to be fair, it provided some elucidation (see slide 11 for a concise summary) — but it muddied the waters with SDN misdirection, confusing some and antagonizing others.

Perhaps my analysis is too crude, but I see a sharp divergence between the strategic direction VMware is heading with its acquisition of Nicira and the path Oracle is taking with its Exasystems and Xsigo. Remember, Oracle, after the Sun acquisition, became a proprietary hardware vendor. Its focus is on embedding proprietary hooks and competitive differentiation into its hardware, much like Cisco Systems and the other converged-infrastructure players.

VMware’s conception of a software-defined data center is a completely different proposition. Both offer virtualization, both offer programmability, but VMware treats the underlying abstracted hardware as an undifferentiated resource pool. Conversely, Oracle and Cisco want their engineered hardware to play integral roles in data-center virtualization. Engineered hardware is what they do and who they are.

Taking the Malocchio in New Directions

In that vein, I expect Oracle to look increasingly like Cisco, at least on the infrastructure side of the house. Does that mean Oracle soon will acquire a storage player, such as NetApp, or perhaps another networking company to fill out its data-center portfolio? Maybe the latter first, because Xsigo, whatever its merits, is an I/O virtualization vendor, not a switching or routing vendor. Oracle still has a networking gap.

For reasons already belabored, Oracle is an improbable SDN player. I don’t see it as the likeliest buyer of, say, Big Switch Networks. IBM is more likely to take that path, and I might even get around to explaining why in a subsequent post. Instead, I could foresee Oracle taking out somebody like Brocade, presuming the price is right, or perhaps Extreme Networks. Both vendors have been on and off the auction block, and though Oracle’s Larry Ellison once disavowed acquisitive interest in Brocade, circumstances and Oracle’s disposition have changed markedly since then.

Oracle, which has entertained so many bitter adversaries over the years — IBM, SAP, Microsoft, SalesForce, and HP among them — now appears ready to cast its “evil eye” toward Cisco.

Some Thoughts on VMware’s Strategic Acquisition of Nicira

If you were a regular or occasional reader of Nicira Networks CTO Martin Casado’s blog, Network Heresy, you’ll know that his penultimate post dealt with network virtualization, a topic of obvious interest to him and his company. He had written about network virtualization many times, and though Casado would not describe the posts as such, they must have looked like compelling sales pitches to the strategic thinkers at VMware.

Yesterday, as probably everyone reading this post knows, VMware announced its acquisition of Nicira for $1.26 billion. VMware will pay $1.05 billion in cash and $210 million in unvested equity awards.  The ubiquitous Frank Quattrone and his Quatalyst Partners, which reportedly had been hired previously to shop Brocade Communications, served as Nicira’s adviser.

Strategic Buy

VMware should have surprised no one when it emphasized that its acquisition of Nicira was a strategic move, likely to pay off in years to come, rather than one that will produce appreciable near-term revenue. As Reuters and the New York Times noted, VMware’s buy price for Nicira was 25 times the amount ($50 million) invested in the company by its financial backers, which include venture-capital firms Andreessen Horowitz, Lightspeed,and NEA. Diane Greene, co-founder and former CEO of VMware — replaced four years ago by Paul Maritz — had an “angel” stake in Nicira, as did as Andy Rachleff, a former general partner at Benchmark Capital.

Despite its acquisition of Nicira, VMware says it’s not “at war” with Cisco. Technically, that’s correct. VMware and its parent company, EMC, will continue to do business with Cisco as they add meat to the bones of their data-center virtualization strategy. But the die was cast, and  Cisco should have known it. There were intimations previously that the relationship between Cisco and EMC had been infected by mutual suspicion, and VMware’s acquisition of Nicira adds to the fear and loathing. Will Cisco, as rumored, move into storage? How will Insieme, helmed by Cisco’s aging switching gods, deliver a rebuttal to VMware’s networking aspirations? It won’t be too long before the answers trickle out.

Still, for now, Cisco, EMC, and VMware will protest that it’s business as usual. In some ways, that will be true, but it will also be a type of strategic misdirection. The relationship between EMC and Cisco will not be the same as it was before yesterday’s news hit the wires. When these partners get together for meetings, candor could be conspicuous by its absence.

Acquisitive Roads Not Traveled

Some have posited that Cisco might have acquired Nicira if VMware had not beaten it to the punch. I don’t know about that. Perhaps Cisco might have bought Nicira if the asking price were low, enabling Cisco to effectively kill the startup and be done with it. But Cisco would not have paid $1.26 billion for a company whose approach to networking directly contradicts Cisco’s hardware-based business model and market dominance. One typically doesn’t pay that much to spike a company, though I suppose if the prospective buyer were concerned enough about a strategic technology shift and a major market inflection, it might do so. In this case, though, I suspect Cisco was blindsided by VMware. It just didn’t see this coming — at least not now, not at such an early state of Nicira’s development.

Similarly, I didn’t see Microsoft or Citrix as buyers of Nicira. Microsoft is distracted by its cloud-service provider aspirations, and the $1.26 billion would have been too rich for Citrix.

IBM’s Moves and Cisco’s Overseas Cash Horde

One company I had envisioned as a potential (though less likely) acquirer of Nicira was IBM, which already has a vSwitch. IBM might now settle for the SDN-controller technology available from Big Switch Networks. The two have been working together on IBM’s Open Data Center Interoperable Network (ODIN), and Big Switch’s technology fits well with IBM’s PureSystems and its top-down model of having application workloads command and control  virtualized infrastructure. As the second network-virtualization domino to fall, Big Switch likely will go for a lower price than did Nicira.

On Twitter, Dell’s Brad Hedlund asked whether Cisco would use its vast cash horde to strike back with a bold acquisition of its own. Cisco has two problems here. First, I don’t see an acquisition that would effectively blunt VMware’s move. Second, about 90 percent of Cisco’s cash (more than $42 billion) is offshore, and CEO John Chambers doesn’t want to take a tax hit on its repatriation. He had been hoping for a “tax holiday” from the U.S. government, but that’s not going to happen in the middle of an election campaign, during a macroeconomic slump in which plenty of working Americans are struggling to make ends meet. That means a significant U.S.-based acquisition likely is off the table, unless the target company is very small or is willing to take Cisco stock instead of cash.

Cisco’s Innovator’s Dilemma

Oh, and there’s a third problem for Cisco, mentioned earlier in this prolix post. Cisco doesn’t want to embrace this SDN stuff. Cisco would rather resist it. The Cisco ONE announcement really was about Cisco’s take on network programmability, not about SDN-type virtualization in which overlay networks run atop an underyling physical network.

Cisco is caught in a classic innovator’s dilemma, held captive by the success it has enjoyed selling prodigious amounts of networking gear to its customers, and I don’t think it can extricate itself. It’s built a huge and massively successful business selling a hardware-based value proposition predicated on switches and routers. It has software, but it’s not really a software company.

For Cisco, the customer value, the proprietary hooks, are in its boxes. Its whole business model — which, again, has been tremendously successful — is based around that premise. The entire company is based around that business model.  Cisco eventually will have to reinvent itself, like IBM did after it failed to adapt to client-server computing, but the day of reckoning hasn’t arrived.

On the Defensive

Expect Cisco to continue to talk about the northbound interface (which can provide intelligence from the switch) and about network programmability, but don’t expect networking’s big leopard to change its spots. Cisco will try to portray the situation differently, but it’s defending rather than attacking, trying to hold off the software-based marauders of infrastructure virtualization as long as possible. The doomsday clock on when they’ll arrive in Cisco data centers just moved up a few ticks with VMware’s acquisition of Nicira.

What about the other networking players? Sadly, HP hasn’t figured out what to about SDN, even though OpenFlow is available on its former ProCurve switches. HP has a toe dipped in the SDN pool, but it doesn’t seeming willing to take the initiative. Juniper, which previously displayed ingenuity in bringing forward QFabric, is scrambling for an answer. Brocade is pragmatically embracing hybrid control planes to maintain account presence and margins in the near- to intermediate-term.

Arista Networks, for its part, might be better positioned to compete on networking’s new playing field. Arista Networks’ CEO Jayshree Ullal had the following to say about yesterday’s news:

“It’s exciting to see the return of innovative networking companies and the appreciation for great talent/technology. Software Defined Networking (SDN) is indeed disrupting legacy vendors. As a key partner of VMware and co-innovator in VXLANs, we welcome the interoperability of Nicira and VMWare controllers with Arista EOS.”

Arista’s Options

What’s interesting here is that Arista, which invariably presents its Extensible OS (EOS) as “controller friendly,” earlier this year demonstrated interoperability with controllers from VMware, Big Switch Networks, and Nebula, which has built a cloud controller for OpenStack.

One of Nebula’s investors is Andy Bechtolsheim, whom knowledgeable observers will recognize as the chief development officer (CDO) of, and major investor in, Arista Networks.  It is possible that Bechtolsheim sees a potential fit between the two companies — one building a cloud controller and one delivering cloud networking. To add fuel to this particular fire, which may or may not emit smoke, note that the Nebula cloud controller already features Arista technology, and that Nebula is hiring a senior network engineer, who ideally would have “experience with cloud infrastructure (OpenStack, AWS, etc. . . .  and familiarity with OpenFlow and Open vSwitch.”

 Open or Closed?

Speaking of Open vSwitch, Matt Palmer at SDN Centralwill feel some vindication now that VMware has purchased a company whose engineering team has made significant contributions to the OVS code. Palmer doubtless will cast a wary eye on VMware’s intentions toward OVS, but both Steve Herrod, VMware’s CTO, and Martin Casado, Nicira’s CTO, have provided written assurances that their companies, now combining, will not retreat from commitments to OVS and to Open Flow and Quantum, the OpenStack networking  project.

Meanwhile, GigaOm’s Derrick Harris thinks it would be bad business for VMware to jilt the open-source community, particularly in relation to hypervisors, which “have to be treated as the workers that merely carry out the management layer’s commands. If all they’re there to do is create virtual machines that are part of a resource pool, the hypervisor shouldn’t really matter.”

This seems about right. In this brave new world of virtualized infrastructure, the ultimate value will reside in an intelligent management layer.

PS: I wrote this post under a slight fever and a throbbing headache, so I would not be surprised to discover belatedly that it contains at least a couple typographical errors. Please accept my apologies in advance.

Inevitability of Virtualized Infrastructure

As a previous post, Infrastructure Virtualization Versus Converged Infrastructure, attests, I strongly believe that virtualization is leading us to a future in which underlying hardware becomes largely undifferentiated and interchangeable. Applications and orchestration will reside in software riding atop the virtualization layer, which effectively will function as an abstraction buffer above hardware infrastructure.  The latter will eventually include hardware for computer, networking, and storage.

Vendors that ride hardware-based business models will have trouble adapting to this new reality. Many of these companies have hordes of software developers and software engineers, but they inextricably intertwine their software and hardware as a matter of business practice, selling the latter as proprietary boxes that often cannot interoperate with, or be swapped out for, competing hardware. It’s classic hardware-based vendor lock-in, and it’s been with us for many years. This applies to vendors that sell all three main types of hardware infrastructure, and to those that sell them tied together as converged infrastructure.

Loosening a Tenacious Grip

Proprietary data-center hardware would appear to be running on borrowed time, though it will not disappear overnight. Its grip will be especially tenacious in the enterprise, though the pull of the cloud eventually will weaken its hold. Proprietary compute infrastructure will be the first to succumb, but networking and storage will fall, too. The economic and operational logic powering the transition is inexorable, so it’s a question of when, not whether, it will happen.

While CapEx cost savings are an obvious benefit, operational flexibility (shifting workloads with agility and less effort) and OpEx savings also are factors. Infrastructure hardware will be cheaper, as well as easier and less costly to run. Pools of industry-standard hardware will be reallocated on demand to serve the needs of application workloads. Data-center customers no longer will be constrained by the hardware-release schedules of their previous vendors of choice. Customers also will be able to take advantage of the latest industry-standard chipsets, which will power hardware with improved energy efficiency and better cooling characteristics.

In servers, and now in storage, Facebook’s Open Compute Project (OCP) has sought to expedite the move to off-the-shelf hardware. Last week at Oscon, Frank Frankovsky, a vice president at  Facebook and the chairman and president of the OCP, rallied the open-source troops by arguing that proprietary x86 systems are “gratuitously differentiated.” He called for all hardware-design specifications to be open.

OCP as Competitive Cudgel

That would benefit Facebook, which launched OCP as a vehicle to help it lower data-center CapEx and OpEx, boost operational flexibility, and — last but not least — mitigate a competitive advantage held by Google, which had a massive head start in rationalizing and fine-tuning its data centers and IT infrastructure. In fact, Google cloaks its IT operations in extreme secrecy, believing that its practices and technologies deliver substantial competitive advantage over its main rivals, including Facebook. The latter must agree, because the animating idea behind Open Compute is to create a market, demand and supply, for commodity server hardware will reduce or eliminate Google’s edge.

Some have wondered why Google hasn’t joined OCP, but the answer should be obvious. Google believes it has cracked the infrastructure code, and it is therefore disinclined to share its insights and best practices with its competitors. Google isn’t a fan of proprietary vanity hardware — it’s been designing its own gear, then going to server and network ODMs, for some time now — but Google feels it has nothing to gain, and much to lose, from opening its kimono to the OCP crowd.

With networking, though, Google felt it needed a little help from its friends — as well as from its enemies. That explains why it allied with Facebook and other cloud-service providers in the Open Networking Foundation (ONF), which I have written about here on many occasions. The goal of the ONF, as with OCP, is to slip the proprietary shackles of hardware vendors, whose gear functions as an impediment to operational agility as well as a costs that could be reduced through SDN-style network virtualization. Google’s communitarian approach to addressing the network-virtualization riddle suggests that it believes it cannot achieve the desired outcome on its own.

Cracking the Nut

Whereas compute hardware was well on its way to standardization, networking hardware, until the ONF, was akin to a vertically integrated mainframe system, replete with a proliferating number of both proprietary and industry-standard protocols. Networking is a bigger, and tougher, nut to crack.

But crack it will, first at the big cloud-service providers, then, as the cloud gains momentum, at enterprises.

PS: I will post something tomorrow about VMware’s just-announced acquisition of Nicira, which is big news no matter how you slice it.  I wrote the above post before I learned of the acquisition.

Debate Over Openness of Open vSwitch

Late last week, the illustrious Ivan Pepelnjak pointed me to a post by Matthew Palmer at SDN Central. Pepelnjak thought the post would interest me, and he was right.

While I encourage you to read Palmer’s post firsthand, I will summarize it briefly. Basically, Palmer makes a two-part argument and then leaves us with unsettled questions. The first part of his argument is that the virtual switch (vSwitch) has become the “prime real-estate for network virtualization within the datacenter.” As such, the vSwitch has become a strategic battleground for vendors and service providers alike.

This brings us to the second part of Palmer’s argument, which is more controversial. Palmer implies that the first part of his argument, about the valuable real-estate inhabited by the vSwitch, wouldn’t be a major point of contention if a genuine and viable open vSwitch — and not just an open-source vSwitch — were available. Alas, he says, that is not the case.

Open . . . or Just Open Source? 

Palmer suggests that Open vSwitch (OVS), which wears the mantle of open-source vSwitch, is a proprietary wolf in sheep’s clothing.  He says Open vSwitch might be open source, but that it is far from open. Instead, he says, it is under the direction of one company, Nicira Networks, which “controls the features, capabilities, and protocols supported within OVS and when they are released.”

Writes Palmer:

“Since OVS is ‘Open’ Nicira will gladly take your free labor to develop on OVS and give you an Apache license to ‘fork’ your own distribution; but they essentially decide which features and protocols, from what contributors will be included in the mainline distribution at what time.  This basically masquerades OVS as the ‘free’ switch in a freemium business model where the vendor locks you in with their better, proprietary, paid for version.  This is why many others in the networking community are looking for alternatives to invest their time and development resources. “

From Naive Newcomer to Proprietary Villain

My first reaction was that Nicira must be making some headway commercially. I don’t think I’ve ever seen a vendor go from virtual-networking upstart to proprietary villain in a shorter period of time. Palmer is an accomplished business-development executive, and he corresponds regularly with a large circle of industry notables. Clearly, Nicira has gotten their attention.

Not long ago, many denizens of that same community dismissed Nicira as a bunch of technically brilliant but commercially ingenuous SDN neophytes who weren’t a serious threat to the networking industry’s status quo. If Palmer’s post is an accurate barometer of industry sentiment, that view has undergone significant revision.

In some ways, Palmer’s post was foreshadowed by a commentary from Dell’s Brad Hedlund earlier this year. Whereas Palmer bemoaned the proprietary stranglehold that Nicira might gain over the Open Networking Foundation (ONF) and large swathes of the SDN community, though, Hedlund took a different tack. While he, like Palmer, noted that Nicira’s engineers played a defining role in developing Open vSwitch, Hedlund was more interested in how Nicira’s approach to SDN prefigured a “significant shift .  . .  when it comes to the relevance and role of “protocols” in building next generation virtual data center networks.”

Diverse Project

In light of Palmer’s charges, I thought I’d reach out to Nicira to solicit a reply. Fortunately, Martin Casado, Nicira’s CTO, was kind enough to get back to me with what he termed “off-the-cuff comments” on Palmer’s post.

His first point was that “Nicira doesn’t have a proprietary vSwitch (never has).” In his post, Palmer wrote that Nicira “has their own proprietary version of Open vSwitch . . . . “

Casado also noted that “Nicira’s kernel module is in mainline Linux, which is clearly not controlled by Nicira,” and that “OVS is one of the largest and most diverse open source projects in the world,” with a “profile better and broader than most projects.”

The Nicira CTO also wrote that Open vSwitch is used by “potentially competitive companies,” including Cisco, Big Switch Networks, NEC, and Midokura. Casado wrote that these vendors are “welcome to fork it, or do whatever they want with it.” On that point, he and Palmer appear to be in agreement, though Palmer contends that Nicira essentially controls the direction of OVS.

SDN’s Long, Hot Summer

Finally, though Palmer’s post suggested that Nicira’s could undermine OpenFlow by swapping it out for a “proprietary (i.e. non-OpenFlow) protocol that only works with Nicira’s vSwitch and controller,” Casado responded as follows: “Development of OpenFlow 1.1 – 1.3 is moving ahead at an extremely aggressive pace.  Multiple organizations are working on it (NTT, Google, T-Systems, and Nicira), and much of the implementation is done and has been committed.”

That response, in and of itself, does not close the door on Nicira leveraging another protocol — and we know that Nicira has proposed two variants of OpenFlow, one at the edge and one in the core, to support an MPLS-like SDN fabric — but it also suggests that OpenFlow isn’t in any imminent danger of being sidelined or relegated to oblivion.

Still, Palmer’s post raises compelling questions and demonstrates that, in the summer of 2012, SDN is generating heat as well as light.

Infrastructure Virtualization Versus Converged Infrastructure

While writing about software-defined networking (SDN) and what it makes possible, I have been thinking about how its essential premise, and the premise behind infrastructure virtualization, conflicts with visions of converged infrastructure promulgated by the leading systems vendors in the information-technology (IT) industry.

According to the Wikipedia definition, converged infrastructure encompasses servers, storage, networking gear, and software for IT infrastructure management, automation, and orchestration. Accordingly, converged infrastructure leverages pooled IT resources to facilitate automated resource provisioning in support of dynamic application workloads.

Hardware Pedigrees in Software World

Leading vendors, most with more hardware than software pedigrees, have sought to offer proprietary converged-infrastructure offerings that closely integrate the hardware elements with software-based management attributes. In this regard,  we can cite vendors such as Cisco (with a storage assist from EMC or NetApp), Hewlett-Packard, Dell, Hitachi Data Systems, Oracle (though networking remains on open question there),  and, perhaps to a lesser extent, IBM.

Now, let’s think about SDN and where it ultimately leads. Cisco would like us to believe that SDN, if it leads anywhere, will eventually take us to network programmability, with a heavy emphasis on the significance of a northbound API (or APIs).  Cisco says that the means — in this case, SDN — are not as important as the desired ends, networking programmability, and many of Cisco’s enterprise customers will doubtless agree.

SDN End Games

Another SDN outcome is network virtualization, which admittedly can also be achieved through other means. But an interesting aspect of SDN’s approach to network virtualization, with its decoupling of the network’s control and data planes, is that it results in the abstracting of software-based network intelligence from the underlying hardware-based network brawn. It’s a software paradigm taken to a logical extreme, with server-based software running at the network edge controlling an abstracted pool of no-frills networking hardware.

Indeed, this is one end game for SDN, first playing out in the data centers of the major cloud service providers that guide the affairs of the Open Networking Foundation (ONF), and then — at some indeterminate future point too difficult to forecast without a Ouija board and a bottle of scotch  — also at large enterprises worldwide.

Let’s elaborate further. SDN facilitates network virtualization, which in turn is harnessed and orchestrated by cloud-management software, which also manages virtualized compute and storage infrastructure. As we’ve seen already in the compute world of servers, it’s getting increasingly difficult for a vanity hardware vendor to earn a buck in a virtualized world. Many service providers have found that they can get boxes that satisfy their needs, at lower prices, directly from ODMs that often build servers for name-brand OEMs.  Storage is being virtualized, too.

Network’s Turn

And now it is the network’s turn.

In such a world, how much longer will it make sense for customers to achieve converged infrastructure from single-source vendors that equip their hardware with proprietary fripperies and hooks to facilitate lock-in? Again, we can see these trend playing out at large service providers. Some have begun buying their networking hardware off the rack from ODMs, saving not only on capital expenditures (certainly the case for servers), but also on operating expenses relating to the ongoing management of network infrastructure. It’s true that they’re trading one sort of complexity for another, pushing it up the stack and into software rather than an operational hardware, but it’s a trade-off they’re clearly willing to make, probably because they have the resources and skill sets to make it work (and pay).

Obviously that is not a recipe for everybody, certainly not for most enterprises today. But times are changing, and it isn’t inconceivable to foresee a day when the enterprise will be able to avail itself of third-party private-cloud software and management tools that will allow it to exploit a similar model of virtualized infrastructure.

Prescience Pays Off

In the big picture, as far as the established networking vendors are concerned, the ONF’s conception of SDN is about more than just OpenFlow, and even about more than network programmability. It’s about how SDN supports a model of network virtualization, in service to infrastructure virtualization, that significantly enfeebles hardware-based business models. Some of these hardware-oriented vendors will not successfully pivot to a model of virtualized infrastructure and software primacy.

On the other hand, some vendors have had the prescience to see this trend approaching on the horizon; they understand its inevitability, and they have positioned themselves better than others to survive, and perhaps even thrive, after the eventual market transition.

We’ll look at one of those vendors in a subsequent post.