I’ve always admired how F5 Networks built its business. Against what seemed heavy odds at the time, F5 took the fight to Cisco Systems and established market leadership in load balancing, which subsequently morphed into market leadership in application delivery controllers (ADC).
F5 now talks about its “Intelligent Services Platform,” which “connects any user, anywhere, from any device to the best application resources, independent of infrastructure.”
To be sure, as various permutations of cloud computing take hold and mobile devices proliferate, the market is shifting, and F5 is attempting to move with it. To get a feel for how F5 sees the world, where it sees things going, and how it intends to meet new challenges, you might want to have a look at a 211-slide (yes, that many) presentation that company executives made to analysts and investors yesterday.
By its nature, the presentation is mostly high-level stuff, but it offers interesting nuggets on markets, products, technologies, and partnerships.
Both F5 and Citrix are moving into adjacencies to their core ADC offerings, adding security, visibility to the product set. How security vendors react to this will be interesting to see