A few months ago, I noticed that the networking cognoscenti were becoming jaded about software-defined networking (SDN). To be fair, the networking cognoscenti can skew toward disgruntlement, so it was no surprise to see this restive bunch cast a jaundiced eye toward networking’s greatest, latest hope.
I consider myself among the skeptical and wary, always cognizant that vendors can be inclined to advance a self-serving agenda that sometimes is designed to satisfy their own near-term interests over the long-term objectives of their customers. That works particularly well when the vendors can trick the customers into believing that they’re actually looking out for them. As our ancient forebears knew, caveat emptor was more than a catchphrase.
All of which brings me to a puzzling aspect of the current disaffection with SDN, expressed most recently in a highly readable and strongly recommended post by Ethan Banks of PacketPushers fame. My question, which I put to Banks to and to everyone else for whom SDN has become an annoyance, is simple: Are you really upset with SDN, or are you actually frustrated with the way the term has been used and abused by the vendor community?
It’s not an academic or an idle question.
One should remember that SDN, properly defined and understood, is a creation of a customer-centric consortium, the Open Networking Foundation (ONF), not a marketing or technical construct espoused by a given networking vendor or even by a group of vendors. If the term “SDN” is being bastardized and demeaned, it is not the ONF that is doing it. More directly, if the term is being cheapened, the devaluation is occurring at the hands of vendors.
But why? There are at least two possibilities. One is that certain networking vendors want to exploit the positive connotations, the afterglow, that surrounded software-defined networking (SDN). According to this theory, the damage they’re inflicting to the SDN brand is unintentional and ironic: They wanted to ride SDN’s relatively pristine coattails, not pull it into a seedy gutter of disrepute. I would be inclined to accept this theory if vendors adopted SDN definitions that accorded with that of the ONF, but. for the most part, that’s not what’s happened.
Agents Provocateurs: Back in Action
Instead, vendors typically recast SDN in forms that correspond with product roadmaps and company-specific strategic objectives. The result has been market confusion and cynicism, understandably so. When a term is spun to mean practically anything to anyone, it risks losing its specificity and its relevance.
Allow me suggest that at least a few vendors would be neither inconvenienced nor unduly troubled to see SDN’s identity fractured and splintered like a broken mirror. It would not be the first time that fear, uncertainty, and doubt were deployed as agents provocateurs in a commercial context.
Nonetheless, coming back to my question above, I would counsel that we think carefully about whether our annoyance is really with SDN or with the way the term “SDN” is being manipulated and distorted by the vendor community.
As always, it is helpful to diagnose not only what is happening, but to try to understand why it is happening, too.