Although Cisco reportedly confirmed that it will discontinue further development of its Application Control Engine (ACE), a Cisco representative now says that it isn’t the case, and that ACE will be developed further.
Regardless of what Cisco eventually does with ACE, we have not seen the last of the company in the application-delivery controller (ADC) market. In fact, the latest indications, as published in articles at SearchNetworking and The Register, suggest that Cisco, like Arnold Schwarzenegger in The Terminator, will be back.
The salient question is whether Cisco’s next foray into the ADC market, regardless of the form it takes, will produce results any different from its previous efforts, which were catalogued by yours truly about two years ago. Indeed, Cisco has been beaten consistently and repeatedly by F5 Networks in load balancing. Cisco’s losing streak goes back more than a decade, and it is likely to continue if the company stumbles back into the market halfheartedly.
While there is no question that F5 has gotten the better of Cisco continually in load balancing, a more interesting question relates to why Cisco has failed. One line of reasoning suggests that Cisco neither understands nor appreciates Layer 4-7 network services, including load balancing and WAN optimization. Cisco, this argument asserts, is a switching and routing company, proficient at layers 2 and 3, but woefully out of its comfort zone higher up the stack.
There’s some legitimacy to that argument, but it doesn’t provide a complete picture. More often than not, Cisco’s load-balancing products and technologies were predicated on the fruits of acquisitions rather than on organic innovation. That is true going all the way back to the long-dead LocalDirector, which was based on technology Cisco obtained through the acquisition of Network Translation Inc. in 1996. Subsequent to that, Cisco acquired former F5 competitor ArrowPoint Communications for $5.7 billion in 2000. The personnel in these load-balancing companies clearly understood network services, even if the old-guard switching and routing stalwarts at Cisco did not.
So, we’re left with two possibilities. Cisco made bad acquisition choices, effectively acquiring the wrong load-balancing companies, or Cisco failed to execute properly in taking the products and technologies of the acquired companies to market. I’m leaning toward the latter scenario.
Cisco’s primary problem in areas such as load balancing and WAN optimization, as it has been expressed to me by former Cisco executives, is that the company strategically understands that it needs to play in these markets, but that it invariably fails to make the commitment necessary to success. Why is that?
A Matter of Focus and Priority
It comes down to market sizes and business priorities. Switching and routing always ruled the roost, and the resources, at Cisco. That’s still true today, perhaps even to a greater extent now that the company is coming under renewed attack in its core markets after failing to break new ground in many of what CEO John Chambers called the company’s market adjacencies. (Flip, anyone?)
Fundamentally, nothing seems to have changed. Cisco might take another run at ADCs, but there’s no reason to suppose that it would end differently this time unless Cisco makes a sustained and uncompromising commitment to the market and the technologies. Nothing less will do.
Cisco can be sure that is ADC competitors, as in the past, will not give it any breaks.