As a previous post, Infrastructure Virtualization Versus Converged Infrastructure, attests, I strongly believe that virtualization is leading us to a future in which underlying hardware becomes largely undifferentiated and interchangeable. Applications and orchestration will reside in software riding atop the virtualization layer, which effectively will function as an abstraction buffer above hardware infrastructure. The latter will eventually include hardware for computer, networking, and storage.
Vendors that ride hardware-based business models will have trouble adapting to this new reality. Many of these companies have hordes of software developers and software engineers, but they inextricably intertwine their software and hardware as a matter of business practice, selling the latter as proprietary boxes that often cannot interoperate with, or be swapped out for, competing hardware. It’s classic hardware-based vendor lock-in, and it’s been with us for many years. This applies to vendors that sell all three main types of hardware infrastructure, and to those that sell them tied together as converged infrastructure.
Loosening a Tenacious Grip
Proprietary data-center hardware would appear to be running on borrowed time, though it will not disappear overnight. Its grip will be especially tenacious in the enterprise, though the pull of the cloud eventually will weaken its hold. Proprietary compute infrastructure will be the first to succumb, but networking and storage will fall, too. The economic and operational logic powering the transition is inexorable, so it’s a question of when, not whether, it will happen.
While CapEx cost savings are an obvious benefit, operational flexibility (shifting workloads with agility and less effort) and OpEx savings also are factors. Infrastructure hardware will be cheaper, as well as easier and less costly to run. Pools of industry-standard hardware will be reallocated on demand to serve the needs of application workloads. Data-center customers no longer will be constrained by the hardware-release schedules of their previous vendors of choice. Customers also will be able to take advantage of the latest industry-standard chipsets, which will power hardware with improved energy efficiency and better cooling characteristics.
In servers, and now in storage, Facebook’s Open Compute Project (OCP) has sought to expedite the move to off-the-shelf hardware. Last week at Oscon, Frank Frankovsky, a vice president at Facebook and the chairman and president of the OCP, rallied the open-source troops by arguing that proprietary x86 systems are “gratuitously differentiated.” He called for all hardware-design specifications to be open.
OCP as Competitive Cudgel
That would benefit Facebook, which launched OCP as a vehicle to help it lower data-center CapEx and OpEx, boost operational flexibility, and — last but not least — mitigate a competitive advantage held by Google, which had a massive head start in rationalizing and fine-tuning its data centers and IT infrastructure. In fact, Google cloaks its IT operations in extreme secrecy, believing that its practices and technologies deliver substantial competitive advantage over its main rivals, including Facebook. The latter must agree, because the animating idea behind Open Compute is to create a market, demand and supply, for commodity server hardware will reduce or eliminate Google’s edge.
Some have wondered why Google hasn’t joined OCP, but the answer should be obvious. Google believes it has cracked the infrastructure code, and it is therefore disinclined to share its insights and best practices with its competitors. Google isn’t a fan of proprietary vanity hardware — it’s been designing its own gear, then going to server and network ODMs, for some time now — but Google feels it has nothing to gain, and much to lose, from opening its kimono to the OCP crowd.
With networking, though, Google felt it needed a little help from its friends — as well as from its enemies. That explains why it allied with Facebook and other cloud-service providers in the Open Networking Foundation (ONF), which I have written about here on many occasions. The goal of the ONF, as with OCP, is to slip the proprietary shackles of hardware vendors, whose gear functions as an impediment to operational agility as well as a costs that could be reduced through SDN-style network virtualization. Google’s communitarian approach to addressing the network-virtualization riddle suggests that it believes it cannot achieve the desired outcome on its own.
Cracking the Nut
Whereas compute hardware was well on its way to standardization, networking hardware, until the ONF, was akin to a vertically integrated mainframe system, replete with a proliferating number of both proprietary and industry-standard protocols. Networking is a bigger, and tougher, nut to crack.
But crack it will, first at the big cloud-service providers, then, as the cloud gains momentum, at enterprises.
PS: I will post something tomorrow about VMware’s just-announced acquisition of Nicira, which is big news no matter how you slice it. I wrote the above post before I learned of the acquisition.