Daily Archives: March 27, 2012

Cisco’s Latest Spin-In Reportedly Poaching Aggressively (And Not At Cisco This Time)

Insieme (everybody keeps calling it “Insiemi,” but I have been told that the correct spelling is the former) is back in the spotlight again, even though nobody can say with any precision exactly what the Cisco spin-in venture has been mandated to do.

Om Malik is the latest industry observer to attempt to shed light on Insieme. He doesn’t provide many specifics on what Mario Mazzola, Luca Cafiero, Prem Jain and their band of merry engineers will be building — “a new very high-speed data center switch along with a software management platform,” Om offers — but he does deliver some interesting insight into how the spin-in venture is recruiting new members to its team.

Om’s sources tell him that Insieme is aggressively raiding the engineering ranks of Cisco competitors, allegedly offering nearly $2 million a pop as an inducement — and that’s quite an inducement — to engineers and executives at competing companies willing to jump ship and join the networking pirates at the Cisco-sponsored venture.

Although Om, through his sources, originally reported significant executive defections from Nicira (four) and Arista (four), he has since revised his post to indicate that Insieme has managed to snare five engineers in total, plucked from Arista, Nicira, Big Switch Networks, and Cumulus Systems. Other engineers at those companies are said to have declined offers to join the Cisco spin-in venture.

Change of Tack

Nonetheless, this tactic marks a change for Cisco spin-in creations fronted by Mazzola, Cafiero, and Jain. Usually, their ventures plunder from within the ranks of Cisco rather than from beyond the walls of the networking giant. As written here and elsewhere previously, the spin-in ventures’ practice of recruiting Cisco’s best and brightest — or at least those seen as most useful to the project at hand — has engendered envy and resentment among those not tapped for the gravy train.

To be sure, Cisco’s previous spin-in ventures — including the Mazzola-helmed, Italian-themed Andiamo and Nuova — included engineers recruited from company’s other than Cisco. Still, there’s no question that Mazzola and friends poached extensively from the engineering teams with which they were most familiar. One wonders whether Chambers and the Cisco executive team might be trying to discourage that practice this time around.

Another plausible explanation is that the hardware-heavy Insieme engineering team is looking for engineering capabilities in software, and specifically in software-defined networking (SDN), that are better found at the aforementioned companies than at Cisco itself.

Either way, the incipient Insieme appears to be roiling the network-engineering waters in Silicon Valley.

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