Limited Horizons for Cisco Cius

Cisco’s Cius Android-based tablet will be available for purchase later this month, but it’s difficult to envision how or why it would be bought by anybody other than hardcore Cisco shops that have made substantial investments in Cisco’s enterprise collaboration and telepresence technologies.

With the Cius, and much else lately, Cisco seems to be predicating its strategy and tactics on an antiquated playbook (pardon the pun). While the world moves toward cost-effective, multivendor technologies and embraces consumerization of IT, Cisco still stubbornly pushes to be a one-stop shop for network infrastructure and much else besides. What’s more, the company is completely disregarding the consumerization wave, failing to recognize that corporate IT bosses and their departments are compelled to find ways to embrace the trend to cut enterprise costs and boost productivity.

It’s Not a Tablet

To make matters worse, Cisco’s Cius runs Android 2.2, not the tablet-optimized Android 2.3. It’s as if Cisco, perhaps under the assumption that its installed base of enterprise collaboration and telepresence customers will follow its lead obediently, couldn’t even be roused to deliver a competitive product. The price, at $750 per unit, also suggests that Cisco thinks its loyal customers will pay a sticker-shock premium for anything that ships with the company logo stamped on the box.

Cisco, for its part, has persuaded some analysts to believe that, appearances to the contrary, it’s not really a tablet vendor, even though it’s about to start shipping what is unquestionably a tablet at the end of July. The Cius, you see, is just, an entry point into Cisco’s collaboration ecosystem.

Counting on the Fans

I suppose that’s as good a way as any for Cisco to attempt to avoid direct comparisons between the price and performance of the seven-inch Cius and those of competing devices, including a new crop of ten-inch Android-based tablets that are about to hit the market as well as the ubiquitous Apple iPads that C-level executives have brought into their enterprises.

Cisco is hoping to use an enterprise app store, AppHQ, and security as hooks that will keep current customers in the fold and bring new ones into its tent. However, in an era of heterogeneous mobile-device management (MDM) suites and equally heterogeneous mobile-security suites — which seem to offer cost and flexibility advantages over the proprietary Cisco alternative in the vast majority of deployment scenarios — Cisco’s Cius market adoption will be limited to the vendor’s most zealous enterprise fan base.

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