It’s a headline nobody at Gartner wants to see. Thankfully, the underlying story isn’t nearly as distressing.
The well-known consultancy and IT market-research concern probably is mortified that a news story posted on the Network World website — and covered elsewhere, too — offers the lurid headline, “Former Gartner manager gets jail for accepting bribes.” If you’re a company in Gartner’s business, you don’t ever want your name to appear in the same sentence as the words “jail” and “bribes.”
What’s important to note, however, is that the manager in question wasn’t involved in consulting or research activities. Instead, he was responsible for the purchase of multimedia services and equipment.
Moreover, an earlier press release from the United States Attorney Southern District of New York, makes clear that Gartner was a victim of the bribery scheme. It’s an unseemly and unfortunate tale, replete with attention-grabbing headlines, but it doesn’t and shouldn’t reflect negatively on Gartner’s credibility and repute as a purveyor of advisory services and market research.