Daily Archives: September 10, 2009

Does Yahoo Have a Clear Destination?

I must be missing something, but I can’t see how the new, reputedly improved Yahoo is all that different from the Yahoo that preceded it.

There’s a tweaked homepage, sure, but the services behind it seem essentially the same. Moreover, the strategy propounded by CEO Carol Bartz isn’t markedly different from the one espoused by the previous regime.

Bartz received a lot of great press initially as a veritable drill sergeant who would whip Yahoo into money-spinning shape. She subsequently fired off a few intemperate email memorandums and probably tore strips off a few underlings, but where are the clearly delineated vision and crisp execution that Yahoo stakeholders expected and were promised?

Yes, Yahoo ceded its search capabilities to Microsoft. That was supposed to represent addition through subtraction, though many begged to differ. There must be something more, though, something above and beyond the generic statements Bartz made today on CNBC.