It’s interesting to see how the major vendors of data-loss prevention (DLP) security offerings are trying to lower customer expectations relating to the capabilities and business value of their products.
Aggressive marketing, particularly for data-security products, is a double-edged sword. Hyperbolic marketing can help vendors attract customers, but those customers become disaffected when they discover that the products they bought, often at great cost, are not a panacea that prevents all instances of abuse or loss of sensitive information.
DLP vendors, such as Symantec, are trying to recast the discourse with customers, arguing that preventing the accidental or intentional loss of 80 percent to 90 percent of sensitive data is better than stopping none. That assertion is true, of course, but it would have been better for all involved if the vendors had been more realistic in marketing their wares at the outset.