The public-relations department at RIM can’t be pleased with the dismissive attitude the company’s CEO has taken toward the latest BlackBerry service outage.
After giving keynote speech and participated in a panel discussion at the Mobile World Congress in Barcelona earlier this morning, RIM’s co-chief executive office James Basillie had the following to say about the second major Blackberry service interruption in less than a year:
"It was an intermittent delay, a couple of hours. It’s old news. It happened days ago."
Take note, you BlackBerry neurotics who can’t be disconnected from your email inbox for any length of time. According to the CEO of the company that manufactures your precious devices, your lifelines to your round-the-clock professional lives, you’re making a mountain of a molehill.
Perhaps, in the larger scheme of things, Balsillie is right. What’s a few hours without email in life’s rich tapestry?
But those anxious people who stare intently at their BlackBerries during meetings and peck away with their thumbs distractedly and rudely even when they’re in the company of others are, for better or worse, RIM’s customers. They are RIM’s raison d’etre. For Balsillie to treat their complaints with barely concealed disdain is unacceptable.
Perhaps he’s thinking too much about how to snare an NHL team.